Jessie C. Stricchiola - Alchemist Media, Inc. - Business, marketing and intellectual property expert witness

Based inSan Francisco, California

Main fieldBusiness, marketing and intellectual property

Areas of expertise19 listed

About Jessie C. Stricchiola - Alchemist Media, Inc.

Digital discoverability expert. 20 year search industry veteran.

O'Reilly author and co-author of The Art of SEO ( 2009, 2012, 2015) - a comprehensive reference guide to organic search engine optimization.

Presenter and moderator at search and digital industry events since 2002, including Search Engine Strategies (SES), Search Marketing Expo (SMX), ad:tech, PubCon, Web 2.0 Summit, Stanford Publishing on the Web, and MarketLive Ecommerce Summit.

Expert witness with trial and deposition experience in litigation matters involving various internet-related disciplines, including digital media discoverability, search engines, SEO, web analytics, traffic analysis, and click validity measurement. Client firms have included Kirkland & Ellis, Irell & Manella, Hogan Lovells, Sheppard Mullin, Nix Patterson, Armstrong Teasdale, and Gordon & Rees.

Services

Since 2004, Ms. Stricchiola has been providing litigation support services for internet and search-related cases, including class action and private party litigation involving SEO and website development, trademarks, click validity and click fraud. Her services include case research, analysis, and strategy and report testimony/depositions.

Areas of Expertise

Advertising
Computer
Digital Marketing
Intellectual Property
Internet Advertising
Internet Development
Internet Marketing

Internet Reputation Management
Law Firm Consulting
Law Firm Marketing
Legal Marketing
Marketing
Marketing Research
Paid Search

Pay Per Click
Search Engine Optimization
Trademark
Website Development
Websites

Profile

Ms. Stricchiola has been engaged as an expert witness by leading law firms throughout the U.S. since 2004.

Ms. Stricchiola is one of the original co-founders of the Search Engine Marketing Professional Organization (SEMPO), the world's largest non-profit search marketing industry group. She held an elected seat on the Board of Directors for the organization for two years, and chaired the Membership Committee. She is also co-author of The Art of SEO (O'Reilly 2009, 1st Ed.; 2012, 2nd Ed., 2015, 3rd Ed.), a comprehensive volume on search engine optimization. She has been a recurring speaker at the internet search industry's conferences including Search Marketing Expo, Search Engine Strategies, ad:tech, Web 2.0 Summit, PubCon, and Shop.org, and has been a guest lecturer at numerous other national and international events, including the Stanford Publishing on the Web Workshop, the MarketLive Ecommerce Summit and others.

She is the founder and CEO of Alchemist Media, Inc., a California search engine optimization and marketing agency with offices in Los Angeles and San Francisco. Ms. Stricchiola's pioneering work on click fraud has been featured in on NPR's "Day to Day" and she has been interviewed by numerous media and trade outlets, including The New York Times, the Wall Street Journal, The Washington Post, Inc. Magazine, and others.