BrandMarketing Services, Ltd. - Dr. Larry Chiagouris (Services Nationwide)

Dr. Larry Chiagouris has served as an expert witness on marketing and advertising issues at the federal/state court levels and arbitration venues. A rare combination of an expert who has both substantial experience as a Fortune 500 senior executive and an accomplished academician. Called a branding guru and "consumer behavior expert" by the media and one of the best and brightest researchers. Past Chairman of the Advertising Research Foundation and served as member of Board of Directors of the American Marketing Association.

Services

Litigation experience summary:

Experience evenly divided between plaintiff and defendant engagements over 60 cases Several cases include elements of intellectual property issues Several cases involve branding or brand management issues Majority of cases involve elements of consumer behavior or survey research Majority of cases involve elements of advertising related strategies and tactics Majority of cases involve elements of Internet related tactics Majority of cases involve written opinions and depositions Written and oral testimony in several Federal District Court jurisdictions and arbitration venues Engaged by both large multinational law firms and small boutique firms Class action cases for both plaintiffs and defendants

BrandMarketing Services, Ltd. provides expert opinion and consulting marketing and market research services that are designed to enhance the growth and revenue of our clients. Our legal services are based on federal and state court support for plaintiffs and defendants. We go beyond providing data. Instead, our engagements provide clear courses of action that are reasonable and executable. And we always remain ready to work with our clients to assure that they have a partner to turn recommendations into business reality and success.

Recent engagements have been conducted in collaboration with the following law firms:

Akerman Akin Gump Strauss Hauer & Feld Anthony Ostlund Baer & Louwagie, P.A. Baker & McKenzie Barr, Murman, Tonelli Bennett, Bricklin & Saltzburg Bilzin Sumberg Baena Price & Axelrod LLP Buchanan Ingersoll & Rooney PC Carroll, Burdick & McDonough LLP Davis Wright Tremaine LLP Day Pitney Dorsey Whitney Edelson PC Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Frankel & Abrams Gibbons Gordon & Rees Harrington, Ocko & Monk, LLP Jackson Walker Kellogg, Huber, Hansen, Todd, Evans & Figel Jones Day Kitch Drutchas Wagner Valitutti & Sherbrook Lackenbach Siegel LLP Loeb & Loeb McDonnell Boehnen Hulbert & Berghoff LLP Nixon Peabody Proskauer Rose Ropers, Majeski, Kohn & Bentley Russ August & Kabat Samuel Hirsch & Associates Sheppard, Mullin, Richter & Hampton Sidley Austin Skousen Law Stevens & Lee Thomas, Thomas & Hafer Vinson & Elkins, LLP Vorys, Sater, Seymour and Pease Wachtell, Lipton, Rosen & Katz

BrandMarketing Services complements existing client capabilities and enhances them by adding our considerable experience base to the existing client resources. Our services are targeted to clients, law firms, venture capital and agency organizations and include the following:

• - Expert Witness and Marketing Strategy
• Intellectual Property
• Lanham Act
• Trademarks & Patents
• Class Actions
• Secondary meaning
• Confusion and reverse confusion
• Cooperative Advertising
• MLM and multilevel direct selling and network marketing
• Depositions, declarations and affidavit support
• Vision, Mission and Opportunity Assessment
• Marketing and Advertising Plans
• Sales and Distribution Strategy
• Market Segmentation
• Product Positioning
• Brand Strategy and Brand Equity Specification

• - New Product Development
• Idea Generation
• Product Specification
• Product Testing
• Demand Forecasting
• Launch Plan Creation

• - Marketing Communications
• Account Planning
• Communications Strategy
• Creative Strategy Direction and Brief
• Spending Models
• Budget Allocation
• Communications Testing
• Communications Tracking

• - Marketing Productivity Improvement
• Marketing Audits
• Customer Relationship Management System Development
• Brand Equity Measurement
• Marketing Program Evaluation
• In-House Seminar Programs
• Benchmarking Best Practices

Litigation Support Services

BrandMarketing Services, Ltd. is based on experience at the federal and state court levels, to offer marketing and advertising expertise as an expert witness. Our senior team members have provided oral testimony, have been deposed or provided written declarations and affidavits. They have worked for both plaintiffs and defendants.

Areas of Expertise

• Advertising
• Alternative Dispute Resolution
• Antitrust
• Arbitration
• Branding
• Business
• Business Acquisitions
• Business Appraisal
• Business International
• Business Interruption
• Business Organization
• Business Strategy
• Business Valuations
• Class Action
• Commercial Litigation
• Communications
• Consumer Behavior
• Copyright
• Corporate

• Damages
• Digital Marketing
• Due Diligence
• Economic Damages
• Economic Losses
• Economics
• Education
• Ethics
• Franchising
• Intellectual Property
• Internet Advertising
• Internet Development
• Internet Marketing
• Lanham Act
• Law Firm Consulting
• Litigation
• Lost Profits
• Management
• Marketing

• Marketing Research
• Media
• Mergers & Acquisitions
• Packaging
• Patent
• Products Liability
• Professional Malpractice
• Public Relations
• Research
• Software
• Statistics
• Strategic Planning
• Surveys
• Trade Secrets
• Trademark
• Trademark Infringement
• Unfair Competition
• Websites

Additional Expertise:

Secondary Meaning, Likelihood of Confusion, CFPB cases, Packaging, Claims substantiation, Technology, Telecommunications, Education Program Reviews, Survey Research, False Advertising,

Profile

Experience in connection with several federal and state courts, arbitration venues and the Consumer Financial Protection Bureau (CFPB). Have provided testimony in the form of trials, hearings and depositions on more than 40 occasions.

A rare combination of an expert who has both substantial experience as an accomplished and highly published academician and as a senior executive. Particular expertise related to intellectual property, consumer fraud, trade secrets, advertising/branding, Internet/eCommerce and direct marketing, contract disputes involving marketing issues, and market/survey research issues. Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies as well academic work at leading graduate schools of business. Called a branding guru and "consumer behavior expert" by the media and one of the best and brightest researchers. Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.

Consulting Practice

All States

More Information

About BrandMarketing Services, Ltd. - Expert Witness

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Professional Experience

Industry Experience:

President, BrandMarketing Services, Ltd., 1994 to present, Marketing, branding and advertising consulting firm organized to provide expert witness services to law firms and strategic consultation to Fortune 500 and emerging growth companies. Key litigation support has involved class actions suits representing both plaintiff and defendant. Provision of expert opinion for cases involving Coors Brewing, Avis Rental Car, Sprint and Fruit of the Loom. Key industry consultation has involved Merrill Lynch, McDonald’s, Marriott, Prudential, AT&T;, JP Morgan Chase, L-3 Communications, Grey Advertising, US Army National Guard, TMP Worldwide and Visa International.

Vice President and Chief Marketing Officer, eCode.com, 2000-2001, responsible for all marketing, business development and marketing communications related initiatives for Silicon Valley startup focused on brand building Internet initiatives.

Vice President and Director of Strategic Planning and Research, Starz Encore Movie Group, 1998-2000, responsible for all strategic development business issues, marketing, and marketing communications related initiatives for international media company.

Executive Vice President of Creamer Dickson Basford Public Relations and President of CDB Research and Consulting, a subsidiary of Creamer Dickson Basford, 1994-1998. Served in the capacity of Executive Vice President and Director of Client Services of top ten public relations firm and also President of its subsidiary, CDB Research & Consulting. In this dual capacity, directed client pr programs in a wide variety of industries and also directed client consulting engagements with Fortune 500 companies. Co-developed the service WebDiagnostics, an approach to assessing Internet marketing programs.

Executive Vice President, Backer Spielvogel Bates (now organized as Bates Worldwide Advertising), 1991 to 1994 Served in the capacity of head of strategic planning and research services for the agency and its clients.

Senior Vice President, Bozell Jacobs Kenyon and Eckhardt Advertising, 1989 to 1991. Served in the capacity of head of strategic services and research for the agency and its clients.

Vice President, Grey Advertising, 1983 to 1989 Directed group of account planners and market researchers.

Manager, AT&T;, 1975 to 1983

Hired on the fast track high-risk high reward program, progressing through wide variety of functional assignments, including econometrics, finance, technology planning (working with Bell Labs), manufacturing and marketing planning related to product demand and cross elasticity of demand.

Academic Experience:

Professor of Marketing, Lubin School of Business, Pace University in New York City, 2002-Present. Full-time tenured Professor. Courses and lectures include: New Product Development, Survey Research, Advertising and Promotion (Including Intellectual Property and Trademark/Copyright Issues), Media Planning and Buying, Advanced Marketing Management, and Marketing Strategy and eCommerce at the graduate level.

Adjunct Professor of Marketing, Nova Southeastern University, H. Wayne Huizenga School of Business Doctoral Program, 1991 - 2007

Adjunct Professor of Marketing, New York University Graduate Stern Graduate School of Business, 1989 - 1991

Legal Experience & Services

Case experience summary:

• Experience evenly divided between plaintiff and defendant engagements over 50 cases
• Several cases include elements of intellectual property issues
• Several cases involve false and misleading advertising issues
• Several cases involve branding or brand management issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases divided between plaintiffs and defendants

September 2017 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK Case No.: Case No. 16-cv-06593-JSR FINCH ET AL., Plaintiffs, Against AMLA (LOREAL) Working for Defendant/Written opinion, deposed and expected provide testimony in court Engaged by: Gordon & Rees Issues and key words: Class action, false and misleading advertising and packaging, survey research, African American

September 2017 DISTRICT COURT CLARK COUNTY NEVADA Case No.: A-15-727008-B SWAROVSKI RETAIL VENTURES LTD., a Rhode Island corporation, Plaintiffs, Against JGB VEGAS RETAIL LESSEE, LLC, a Delaware limited liability company, Working for Defendant/Written opinion and expected to be deposed and provide testimony in court Engaged by: Pisanelli Bice, PLLC Issues and key words: Reputation, trademark, branding, consumer behavior, Las Vegas, travel, jewelry, crystal, real estate, retail, retail traffic

August 2017 STATE OF NEW MEXICO BERNALILLO COUNTY SECOND JUDICIAL DISTRICT COURT Case No.: D-202-CV-2013-06321 BRUCE PUMA and KATHLEEN PUMA, for themselves and all others similarly situated, Plaintiffs, against WAL-MART STORES, INC., APPLICA CONSUMER PRODUCTS, INC. and THE BLACK & DECKER CORPORATION, Worked for Defendants/Provided testimony at trial Engaged by: Mitchell Silberberg & KnuppLLP Issues and key words: Internet, pricing, online marketing, Walmart, coffee makers, class action, appliances

July 2017 UNITED STATES DISTRICT COURT DISTRICT OF ARIZONA Case No.: 4:14-CV-02025-TUC-CKJ Joshua David Mellberg, LLC, d/b/a J.D. Mellberg Financial, an Arizona limited liability company; and Joshua David Mellberg, an individual. Plaintiffs against Jovan Will, an individual. Tree Fine, an individual. The Impact Partnership, LLC, a Georgia limited liability company, John Steve Arceo and Jane Doe Arceo, husband and wife, Fernando Godinez and Jane Doe Godinez, husband and wife, Patricia Latham and John Doe Latham, husband and wife, Carly Uretz and John Doe Uretz, husband and wife, Working for Defendant/Written opinion and expected to be deposed and provide testimony in court Engaged by: Dickinson Wright Issues and keywords: Trade secrets, Internet marketing, financial services, financial planning, direct marketing

July 2017 UNITED STATES DISTRICT COURT DISTRICT OF CALIFORNIA, CENTRAL DIVISION Case No.: 2:16-cv-7395-AFM REFLEX MEDIA INC., a Nevada corporation; and CLOVER8 INVESTMENTS PTE. LTD., A Singapore corporation Plaintiffs, against GLADIUM LIMITED, a Cyprus company d/b/a Arrangement.com, Arrangements.com and Arrangement.net; and Does 1-10, inclusive Worked for Defendant/Consultation and development of opinions Engaged by: Smith Correll, LLP Issues and key words: Lanham Act, trademark, branding, consumer behavior, media industry, websites and Internet marketing, logo, social media, SugarDaddy industry

August 2017 STATE OF NEW MEXICO BERNALILLO COUNTY SECOND JUDICIAL DISTRICT COURT No. D-202-CV-2013-06321 BRUCE PUMA and KATHLEEN PUMA, for themselves and all others similarly situated, Plaintiffs, against WAL-MART EAST LLP., APPLICACONSUMER PRODUCTS, INC. and THE BLACK & DECKER CORPORATION. Working for Defendants/Opinions provided through expert disclosures and expected to be deposed and to provide testimony in court Engaged by: Mitchell Silberberg & KnuppLLP Issues and key words: Consumer fraud, class action, consumer behavior, retailing, Internet marketing, coffee makers

March 2017 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK Case No.: 1:16-cv-01267-AT CODENAME ENTERPRISES, INC. (d/b/a BUZZR), Plaintiff, against FREMANTLEMEDIA, NORTH AMERICA, INC., USDC Working for Defendant/Written opinion, deposed and expected to provide testimony at trial Engaged by: ShephardMullin Issues and key words: Lanham Act, trademark, branding, consumer behavior, media industry, websites and Internet marketing, logo, social media, YouTube, Twitter, Facebook, television programming

January 2017 SUPERIOR COURT OF THE STATE OF CALIFORNIA COUNTY OF LOS ANGELES, CENTRAL DISTRICT LASC Case No.: BC 569584 BEHINDTHECHAIR.COM, Plaintiff against DEAN CHRISTAL, an individual; OLAPLEX LLC, a California limited liability company; LIQWD, Inc., a California corporation; and DOES 1-10, INCLUSIVE Working for Defendant/Written opinion, deposed and expected to provide testimony at trial Engaged by: Quinn Emanuel; (originally by McKool, Smith Hennigan, P.C.) Issues and key words: Internet marketing, advertising and promotion, publicity, branding, consumer behavior, business dispute, contract, hair coloring and hair stylists, social media, Instagram, Twitter, Facebook, YouTube, magazines, direct marketing

December 2016 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK Case No.: 16-CV-2716 NOAH BANK, a banking institution chartered under the laws of the Commonwealth of Pennsylvania, Plaintiff against NOA BANK, a banking institution chartered under the laws of the State of Georgia, JUNG HO KIM, a citizen of the State of Georgia, DAVID SUH (Byung Chan Suh), a citizen of the Commonwealth of Pennsylvania and DOES I through X, inclusive, Working for Plaintiff/Written opinion, deposed and provide testimony at trial Engaged by: Stevens & Lee Issues and key words: Lanham Act, trademark, branding, consumer behavior, banking industry, Korean American market, business loans

September 2016 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF ILLINIOS Case No.: 12-cv-04069 BIRCHMEIER ET AL. Plaintiffs, Against CARIBBEAN CRUISE LINE, INC. ET AL. Worked for Plaintiff/Written opinion/survey research submitted to court Engaged by: Edelson PC Issues and key words: Class action, Telephone Consumer Protection Act (TCPA), travel, survey research

September 2016 SUPERIOR COURT OF CALIFORNIA IN AND FOR THE COUNTY OF ALAMEDA CASE NO. RG15770490 THE PEOPLE OF THE STATE OF CALIFORNIA Plaintiff, against NATIONWIDE BIWEEKLY ADMINISTRATION, INC., an Ohio Corporation; LOAN PAYMENT ADMINISTRATION LLC, an Ohio limited liability company; DANIEL LIPSKY, an individual; and DOES 1 through 25, inclusive, Working for Defendant/deposed and expected to provide testimony at trial Engaged by: Law Offices of Sean Ponist P.C Issues and keywords: False and misleading advertising, fraud, direct marketing, Internet, consumer behavior, survey research, mortgages

September 2016 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA Civil Action: 3:15-cv-02106-RS CONSUMER FINANCIAL PROTECTION BUREAU Plaintiff, against NATIONWIDE BIWEEKLY ADMINISTRATION, INC., LOAN PAYMENT ADMINISTRATION LLC, AND DANIEL S. LIPSKY, Worked for Defendant/Written opinion, deposed and provided testimony at trial Engaged by: Law Offices of Sean Ponist P.C. Issues and keywords: False and misleading advertising, fraud, direct marketing, Internet, consumer behavior, survey research, mortgages

April 2016 UNITED STATES DISTRICT COURT CENTRAL DISTRICT OF CALIFORNIA SOUTHERN DIVISION Case 8:15-sac-00246-DOC(Dam) TOYO TIRE & RUBBER CO., LTD., a Japanese corporation, and TOYO TIRE U.S.A. CORP., a California corporation, Plaintiffs, against CIA WHEEL GROUP, a California Corporation, DOUBLESTAR DONG FENG TYRE CO., LTD., a Chinese corporation, QINGDAO DOUBLESTAR TIRE INDUSTRIAL CO, LTD., a Chinese corporation, DOUBLESTAR GROUP CORP., a Chinese corporation, HONG KONG TRI-ACE TIRE CO., LTD., a Chinese corporation; and JINLIN MA, an individual. Worked for Plaintiff/Written opinion and deposed Engaged by: Foley & Lardner LLP Issues and keywords: Trade dress, patent, Lanham Act, tires, print advertising, social media, design, consumer behavior, survey research

• January 2016
• UNITED STATES DISTRICT COURT
• EASTERN DISTRICT OF VIRGINIA
• ALEXANDRIA DIVISION
• CIVIL ACTION No. 1:15-cv-01177-GBL-TCB
• CUSTOMINK, LLC
• Plaintiff
• against
• PRINTFLY d/b/a RushOrderTees.com
• Worked for Defendant/Written opinion
• Engaged by: Franklin & Prokopik
• Issues and keywords: Trade secrets, copyright, trademark, apparel

November 2015 UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION Case 3:14-cv-00254-HZ JOHN MARTIN KEARNEY, an Oregon resident; ROBIN A. BECK, a Colorado resident; CARLY LaFOREST, a Michigan resident; SHANE ALLPORT, a Michigan resident; ALYSIA ROWE, a Michigan resident; RICHARD SCHEMPP, a California resident; and, JEFFREY PAUL GILPIN, JR., a Washington resident; each on behalf of themselves and all similarly situated persons, Plaintiffs, against EQUILON ENTERPRISES, LLC, a Delaware corporation dba SHELL OIL PRODUCTS US, Worked for Defendant/Written opinion Engaged by: Greensfelder, Hemker & Gale, P.C. Issues and keywords: Consumer fraud, class action, advertising, disclosures, sales promotions, gasoline stations, false advertising, ski industry

October 2015 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA Case No.: 9:14-cv-81241-KAM COMPASS ITECH, LLC, Plaintiff against EVESTMENT ALLIANCE, LLC, Worked for Defendant/Written opinion and deposed Engaged by: Akerman, LLP Issues and keywords: Trade secrets, database marketing, financial services, investors and fund managers

September 2015 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA WEST PALM BEACH DIVISION Case 9:15-cv-80463-RLR INFINITY SALES GROUP, LLC a Florida limited liability company, Plaintiff against VALASSIS COMMUNICATION, INC., a Delaware corporation, and VALASSIS DIRECT MAIL, INC. a Delaware corporation Worked for Plaintiff/Written opinion, deposed and expected to provide testimony at trial. Engaged by: Baker & McKenzie LLP Issues and keywords: Print advertising, bundled mail, shared mail, color, printing, Internet marketing, satellite television, consumer behavior

August 2015 UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY Civ. Action No. 2:11-cv-06537 JOSE MENDEZ, individually, and on behalf of all others similarly situated, Plaintiff against AVIS BUDGET GROUP, INC. D/B/A BUDGET RENT A CAR SYSTEM, INC. and AVIS RENT A CAR SYSTEM, LLC; AND HIGHWAY TOLL ADMINISTRATION, LLC Worked for Defendants/Written opinion and deposed. Engaged by: Day Pitney Issues and keywords: Consumer fraud, Internet marketing, advertising, rental car industry, consumer behavior

• July 2015
• MOTOR VEHICLE REVIEW BOARD
• STATE OF ILLINOIS
• MVRB 278-15
• Grossinger Autoplex, INC., Plaintiff
• against
• GENERAL MOTORS, LLC
• Worked for Defendant/Written opinion, deposed and provided testimony at hearing
• Engaged by: Jones Day
• Issues and key words: Trademark, branding, media, consumer behavior, media, automotive

June 2015 STATE OF MINNESOTA DIVISION COUNTY OF HENNEPIN Case No.: 27-CV-14-12558 State of Minnesota by its Attorney General, Lori Swanson, Plaintiff against Minnesota School of Business, Inc. d/b/a Minnesota School of Business and Globe University, Inc. d/b/a Globe University, Worked for Defendants/Written opinion and provided testimony at trial Engaged by: Anthony Ostlund Baer & Louwagie P.A. Issues and keywords: Consumer fraud, education industry, Internet marketing

April 2015 JUDICIAL ARBITRATION AND MEDIATION SERVICES (JAMS) Inform Ventures, LLC Claimant against Toyota Motor Services, Respondent Worked for Respondent, deposed and provided testimony at arbitration hearing Engaged by: Sidley-Austin Issues and keywords: Media, co-op advertising, branding, public relations, event marketing, automotive industry

April 2015 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION Case No. 1:14-cv-00119 MOTOR WERKS PARTNERS, LP, Plaintiff against GENERAL MOTORS LLC Working for Defendant/Written opinion and deposed and expected to provide testimony at trial Engaged by: Jones Day Issues and keywords: Trademark, branding, media, consumer behavior, media, automotive, sales practices

April 2015 UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA DIVISION Court File No. 14-cv-01831 (JRT-SER) Plasti Dip International, Plaintiff against Rust-Oleum Working for Plaintiff/Written opinion, deposed and expected to provide testimony at trial Engaged by: Briggs & Morgan Issues and keywords: Lanham Act, branding, trademark, trade shows, advertising, media, automobile aftermarket industry, retail and resellers

April 2015 UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINIOS EASTERN DIVISION Case No. 1:14-cv-00119 Motor Werks Partners, LP, Plaintiff against General Motors, LLC, Defendant Working for Defendant/Written opinion, deposed and expected to provide testimony at trial Engaged by: Jones Day Issues and keywords: dealers, automobile industry, retail and retailing, brands, branding, media, trademark, exclusivity

February 2015 UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA Civil No. 14-cv846 (SRN/BRT) Mountain Marketing Group, LLC, and John A. Krueger d/b/a Krueger Law Firm, Plaintiffs against Heimerl & Lammers, LLC, a Minnesota limited liability company, Defendant Worked for Plaintiff/Written opinion, deposed and provided testimony at trial Engaged by: Moss & Barnett Issues and keywords: Media, advertising, billboards, Lanham Act, brands, branding, trademark, law practice, 1-800 telephone numbers, vanity telephone numbers

February 2015 UNITED STATES DISTRICT COURT CENTRAL DISTRICT OF CALIFORNIA Case No.: 2:13-cv-04222-FMO (AGRx) RUSSELL MINORU ONO, individually and on behalf of other members of the general public similarly situated, Plaintiffs against HEAD RACQUET SPORTS USA, Defendant Working for Defendant/Written opinion, deposed and expected to provide testimony at trial Engaged by: Finnegan, Henderson, Farabow, Garrett & Dunner L.L.P. Issues and keywords: Class action, tennis, false advertising, endorser, spokesperson, media

January 2015 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF WISCONSIN Case 2:14-cv-00731 The Prestwick Group, Inc., Plaintiff against Landmark Studio, Ltd., Defendant Worked for Plaintiff/Written opinion Engaged by: Reinhart Boerner Van Deuren s.c Issues and key words: Lanham Act, trade dress, golf industry, sales, direct marketing, trade shows, hospitality industry, education industry

December 2014 FOURTH JUDICIAL DISTRICT COURT STATE OF UTAH COUNTY, PROVO DEPARTMENT Case No. 120100255 Young Living against dōTERRA et al, Worked for Defendant/Written opinion and deposed Engaged by: Smith L.C.; and Durham, Jones and Pinegar Issues and key words: Multi-level marketing, network marketing, direct selling, health and beauty products, marketing mix, social media, pricing, distribution, sales, adverting and promotion, trade secrets

November 2014 UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW JERSEY Case No. 2:11-cv-06854-SDW-MCA Orologio, Plaintiff against The Swatch Group. Working for Defendant/Written opinion and expected to be deposed and provide testimony at trial Engaged by: Wuersch & Gering LLP Issues and key words: Cooperative advertising, media, Internet, branding, retail, survey research, unfair competition, jewelry industry

September 2014 UNITED STATES DISTRICT COURT CENTRAL DISTRICT OF CALIFORNIA Civil Action No.: 13-CV-13-01933 DOC (JPR) POQUITO MAS LICENSING, INC., Plaintiff against TACO BELL CORP., California Corporation; and DOES 1-10, inclusive Worked for Plaintiff/Written opinion Engaged by Blakely Law Group Issues and key words: Lanham Act, trademark, Internet, branding, brand equity, goodwill, survey research, reverse confusion, fast food industry, quick service restaurant industry

April 2014 UNITED STATES DISTRICT COURT CENTRAL DISTRICT OF CALIFORNIA WESTERN DIVISION Case No.: CV 12-9942-GAF (AGRx) LEGALZOOM.COM, INC., Plaintiff against ROCKET LAWYER. INC., Worked for Plaintiff/Written opinion Engaged by: Glaser Weil Fink Jacobs Howard Avchen & Shapiro LLP Issues and key words: Consumer fraud, Internet, search engines, affiliate marketing, direct marketing, false advertising, branding, brand equity, goodwill

• March 2014
• UNITED STATES DISTRICT COURT
• WESTERN DISTRICT OF TEXAS
• SAN ANTONIO DIVISION
• Civil Action No. 5: 10-cv-966-OLG
• INDACON, INC., Plaintiff
• against
• FACEBOOK, INC.,
• Worked for Plaintiff/Written opinion, deposed and expected to provide testimony at trial
• Engaged by: Akin Gump Strauss Hauer & Feld LLP
• Issues and key words: Internet, social media, Facebook, patent, value and damages, media

• February 2014
• UNITED STATES DISTRICT COURT
• MIDDLE DISTRICT OF FLORIDA
• Case No.: 8:12-cv-02897-RAL-TGW
• LARRY DIMMITT CADILLAC, INC. et al., Plaintiff
• against
• GENERAL MOTORS, LLC
• Worked for Defendant/Consultation
• Engaged by: Jones Day
• Issues and key words: Trademark, branding, media, consumer behavior, media, automotive

November 2013 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK Case No.: CV 11-2122 JEAN ROBERT SAINT-JEAN and EDITH SAINT-JEAN, Plaintiff against EMIGRANT MORTGAGE COMPANY, Worked for Defendant/Written opinion, deposed and provided testimony at trial Engaged by: Dorsey & Whitney Issues and key words: Discrimination, media, advertising, banking, mortgages, direct marketing

November 2013 UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF LOUISIANA Case No.: 3:12-cv-121 BEST WESTERN INTERNATIONAL, INC., Plaintiff against JOSHI S. BHAGIRATH D/B/A WESTERN INN PLUS Worked for Plaintiff/Written opinion in support of mediation Engaged by: Frilot L.L.C. Issues and key words: Lanham Act, trade dress, trademark, branding, Internet, advertising, media, Consumer confusion, consumer fraud, hospitality, travel

November 2013 UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY Case No.: 11-5504(SDW)(MCA) IMRAN CHAUDHRI, individually, and on behalf of all others similarly situated, Plaintiffs against OSRAM SYLVANIA, INC., and OSRAM SYVANIA PRODUCTS, INC., Worked for Plaintiff/Consultation to support mediation Engaged by: Eichen, Crutchlow, Zaslow & McElroy, LLP Issues and key words: Consumer confusion, consumer fraud, class action, false advertising, automotive, lighting

• October 2013
• AMERICAN ARBITRATION ASSOCIATION
• Case No.: 13 147 y 00532 13
• CA2, LLC and Carlos Ferreynros, Plaintiff
• against
• A2, LLC, Ariel Eroles and Alejandro Melguizo;
• Worked for Defendant/Written opinion
• Engaged through: Pearl Cohen Zedek Latzer Baratz LLP
• Issues and key words: Trade secrets; brand equity, client theft, agency practices

• September 2013
• UNITED STATES DISTRICT COURT
• WESTERN DISTRICT OF TEXAS
• AUSTIN DIVISION
• Civil Action No.: A-11-cv-929-LY
• DDB Technologies, L.L.C., Plaintiff
• against
• FOX SPORTS INTERACTIVE MEDIA, LLC
• Worked for Plaintiff/Written opinion, deposed and provided testimony at trial
• Engaged by: McDonnell Boehnen Hulbert & Berghoff LLP
• Issues and key words: Internet, media, value and damages, patent, sports

August 2013 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK Case No.: 1:12-cv-07992-KBF GUTHRIE HEALTHCARE, INC. et al., Plaintiff against CONTEXTMEDIA, INC Worked for Plaintiff/Written opinion accepted by court in lieu of testimony Engaged by: Stevens & Lee Issues and key words: Lanham Act, trademark, branding, consumer behavior, media industry, healthcare

June 2013 UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY CIVIL ACTION NO. 09-5582 (DMC) (JAD) VINCENT LUPPINO, ET AL., Plaintiff against MERCEDES BENZ USA, LLC Worked for Defendant/Written opinion and deposed Engaged by: Gibbons, P.C. and also Carroll, Burdick & McDonough LLP Issues and key words: class action, false advertising, automotive industry, media, consumer behavior

• January 2013
• UNITED STATES DISTRICT COURT
• SOUTHERN DISTRICT OF FLORIDA
• 1:2012cv20671
• BRAMAN, INC. et al., Plaintiff
• against
• GENERAL MOTORS, LLC
• Worked for Defendant/Consultation
• Engaged by: Jones Day
• Issues and key words: Trademark, branding, media, consumer behavior, automotive

November 2012 NEW YORK SUPREME COURT APPELLATE DIVISION - FIRST DEPARTMENT Index No. 115551/2008 LAUREN SCLAFANI, Plaintiff-Respondent, against BACARDI, U.S.A., INC., BACARDI CORPORATION, BACARDI BOTTLING CORPORATION and BACARDI IMPORTS, d/b/a BACARDI Worked for Defendant-Respondent/ Consultation Engaged by: Bilzin Sumberg Baena Price & Axelrod LLP Issues and key words: Survey research, branding, consumer behavior, alcohol, on premises

September 2012 American Arbitration Association 65-457-000081-12 MORRIE'S EUROPEAN CAR SALES, INC. d/b/a MORRIE'S CADILLAC-SAAB, Claimant, against GENERAL MOTORS LLC, Worked for Respondent/Written opinion Engaged by: Jones Day Issues and key words: Sales practices, trademark, branding, consumer behavior, media, distribution, automotive

August 2012 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA SAN FRANCISCO DIVISION, 3-cv-02912 JSW MEJ NUANCE COMMUNICATIONS, INC., Plaintiff against ABBYY SOFTWARE HOUSE, et al., Worked for Defendant/Written opinion, deposed and provided testimony at trial Engaged by: Finnegan, Henderson, Farabow, Garrett & Dunner L.L.P., Issues and key words: Lanham Act, patent, trade dress, trademark, survey research, branding, advertising, media, packaging, software, consumer behavior, distribution, Internet

June 2012 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF TEXAS MARSHALL DIVISION, 2:09-CV-00257-JRG TIVO, INC., Plaintiff Against VERIZON COMMUNICATIONS INC., et al., Worked for Defendant/Written Opinion and deposed Engaged by: Kellogg, Huber, Hansen, Todd, Evans & Figel, P.L.L.C Issues and key words: Lanham Act, patent, survey research, service valuation, telecommunications industry, entertainment industry, media industry, and consumer electronics industry

• May 2012
• UNITED STATES DISTRICT COURT
• SOUTHERN DISTRICT OF NEW YORK,
• 10 Civ. 6370 (AKH) (HBP)
• ULTRA RECORDS, INC., a New York
• corporation, Plaintiff
• against
• ULTRA ENTERPRISES, INC., d/b/a
• Ultra Music Festival, a Florida corporation,
• Worked for Plaintiff/Written opinion and provided testimony in Federal Court
• Engaged by: Frankel & Abrams
• Issues and key words: Trademark, branding, Internet, and music industry

March 2012 UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY, TRENTON VICINAGE Civil File No. 10-3620 (JAP) (TJB) THE KATIROLL COMPANY INC., Plaintiff against KATI ROLL AND PLATTERS INC., NIRAJ JIVANI AND RASIK JIVANI; Working for Defendants/Written opinion; expected to provide testimony at trial Engaged by: Bennett, Bricklin & Saltzburg LLC Issues and key words: Lanham Act, survey research, consumer confusion, trademark, trade dress, branding, advertising, consumer confusion, and restaurant industry

February 2012 UNITED STATES DISTRICT COURT PENNSYLVANIA MIDDLE DISTRICT Civil File No. 10-3620 (JAP) (TJB) CALIDAD AUTO TECH, INC., Plaintiff against SEARCH AUTOMOTIVE TECHNOLOGIES LLC Working for Defendants/Consultation Engaged by: Thomas, Thomas & Hafer LLP Issues and key words: Lanham Act, trademark, consumer confusion, branding, advertising, automotive industry

• September 2011
• UNITED STATES DISTRICT COURT
• EASTERN DISTRICT OF TEXAS
• SFA Systems, LLC, Plaintiff
• against
• 1-800-Flowers.com, Inc., Case No.: 6:09-cv-00340-LED;
• BigMachines, Inc., Case No.: 6:10-cv-00300-LED;
• Amazon.com, Inc., Case No.: 6:11-cv-00052-LED;
• Amazon.com, Inc., Case No.: 6:11-cv-00398-LED;
• Barnes & Noble, Case No.: 6:11-cv-00399-LED; and
• BigMachines, Inc., Case No.: 6:10-cv-00400-LED
• Worked for Plaintiff/Written opinion and deposition
• Engaged by: Russ August & Kabat
• Issues and key words: Lanham Act, patent, Internet, advertising, media, ecommerce

June 2011 UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA Civil File No. 09-cv-1091 (JNE/JSM) AVIVA SPORTS, INC., Plaintiff against Fingerhut Direct Marketing, Inc., Menard, Inc., Kmart Corporation and Manley Toys, Ltd.; Worked for Defendants/Written Opinion and deposed Engaged by: Anthony Ostlund Baer & Louwagie P.A. Issues and key words: False advertising, consumer confusion, branding, Internet, pool industry, and toy industry

February 2011 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK CV: 10 3673 PHILIP MORRIS USA, INC, Plaintiff against DENISE PASCHALL, d/b/a/ SMOKING ARROW SMOKE SHOP; NORMAN BELL d/b/a BELLE BELLE SMOKE SHOP; RONNE BELL d/b/a FLYING ARROWS SMOKE SHOP; and DOES ONE through TEN, inclusive Worked for Defendants/Declaration - Written Opinion Engaged by: James F. Simermeyer, P.C. Issues and key words: Branding, brand protection, and tobacco industry

February 2011 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK Civil Action No.: 09-cv-10182-(KMK) VERSATILE HOUSEWEARS & GARDENING SYSTEMS, INC., Plaintiff against THILL LOGISTICS, INC.; SAS GROUP, INC.; NAT, LLC; and JORDAN DREW CORPORATION Worked for Defendants/written opinion and provided testimony at trial Engaged by: Harrington, Ocko & Monk, LLP Issues and key words: Lanham Act, consumer confusion, branding, false advertising, media, consumer fraud, gardening industry

November 2010 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF TEXAS Civil Action No.: 6:09-cv-479-LED CLEAR WITH COMPUTERS, LLC, Plaintiff against HYUNDAI MOTOR AMERICA, INC. Worked for Plaintiff/Written Opinion, deposed and provided testimony at trial Engaged by: Russ August & Kabat Issues and key words: Lanham Act, patent, Internet, and automotive industry

September 2010 SUPERIOR COURT OF THE STATE OF CALIFORNIA COUNTY OF LOS ANGELES, CENTRAL DISTRICT Case No.: BC423365 G. GORDON LIDDY, an individual, Plaintiff against CAPITAL GOLD GROUP, INC. and DOES 1 through 25, inclusive Worked for Defendant/Consultation Engaged by: Skousen Law Issues and key words: Lanham Act, branding, celebrity, consumer fraud, false advertising, media, copyright, investment industry, and financial services industry

September 2010 UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY Civil Action No. 08-5859 (KSH/PS) JEFFREY MARCUS, Individually and On Behalf All Others Similarly Situated, Plaintiffs against BMW OF NORTH AMERICA, LLC and BRIDGESTONE FIRESTONE NORTH AMERICAN TIRE, LLC Worked for Defendant/Written Opinion and deposed Engaged by: Buchanan Ingersoll & Rooney PC Class Action Issues and key words: Branding, false advertising, consumer fraud, Internet and automotive industry

December 2009 UNITED STATES DISTRICT COURT DISTRICT OF RHODE ISLAND Civil Action No. 08-214ML GREAT NORTHERN PRODUCTS, LTD., d/b/a THE WORLD OF GREAT NORTHERN & GREAT NOTHERN INTERNATIONAL Plaintiffs against DAVID SUSSMAN d/b/a Seafoodexport The World of Great Northern & Great Northern Products, Ltd. SEAFOOD EXPORT BAIT DIVISION, INC. d/b/a Seafoodexport The World of Great Northern & Great Northern Products, Ltd. GREAT NORTHERN INTERNATIONAL SAS, d/b/a Seafoodexport The World of Great Northern & Great Northern Products,Ltd. Worked for Plaintiff/Consultation Engaged by: Henry V. Boezi III, PC Issues and key words: Lanham Act, survey research, trademark, trade dress, branding, and seafood industry

• August 2009
• UNITED STATES DISTRICT COURT
• SOUTHERN DISTRICT OF NEW YORK
• Case No.: 09-CV-5379 (JSR)
• VIRGIN MOBILE USA, L.P., Plaintiff
• against
• METRO PCS WIRELESS, INC.,
• Worked for Defendant/Consultation
• Engaged by: Vinson & Elkins, LLP
• Issues and key words: False advertising, branding, and telecommunications industry

December 2008 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF CALIFORNIA Case No.: 2:07-CV-02159-FCD LYNDA CARTWRIGHT and LLOYD CARTWRIGHT on behalf of themselves and all others similarly situated, Plaintiffs against VIKING INDUSTRIES Worked for Defendant/Written Opinion and deposed Engaged by: Ropers, Majeski, Kohn & Bentley Class Action Case Issues and key words: False advertising, consumer fraud, consumer confusion, warranties, and home improvement industry

July 2008 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK Case No.: 02 Civ. 2222 Debra Levinson, et al., Plaintiffs against PRIMEDIA INC., et al. Worked for Plaintiff/Written Opinion and deposed Engaged by: Leon Greenberg, Esq. Class Action Case Issues and key words: Media, advertising, Internet marketing practices

January 2008 UNITED STATES DISTRICT COURT WESTERN DISTRICT OF WASHINGTON Case No.: CV06-604 RSM JOHN M. DIBBS, Plaintiff against THE FRANKLIN MINT et al. Worked for Defendant/Consultation Engaged by: Davis Wright Tremaine LLP Issues and key words: Lanham Act, copyright, hobby industry, collectibles industry and toy industry

• September 2007
• UNITED STATES DISTRICT COURT
• SOUTHERN DISTRICT OF NEW YORK
• Case No.: 02 CV 7821 (RWS)
• ASHLEY PELMAN, ROBERTA PELMAN, et al. Plaintiffs
• against
• McDonald’s Corporation
• Worked for Plaintiff/Written Opinion
• Engaged by: Samuel Hirsch & Associates
• Class Action Case
• Issues and key words: False advertising, and restaurant industry

August 2007 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MICHIGAN Case No.: 06-11566 HILLSIDE PRODUCTIONS, INC., GARY RONCELLI and JOSEPH VICARI Plaintiffs/Counter-Defendants against COUNTY OF MACOMB, MICHIGAN and MACOMB COUNTY PARKS AND RECREATION COMMISSION, jointly and severally Worked for Defendant/Written Opinion, deposed and provided testimony at trial Engaged by: Kitch Drutchas Wagner Valitutti & Sherbrook Issues and key words: Advertising practices, media industry, Internet, entertainment industry, and music industry

June 2007 AMERICAN ARBITRATION ASSOCIATION Case No.: 11 155 Y 02704 06 ORASURE TECHNOLOGIES, INC. v. PRESTIGE BRANDS HOLDINGS, INC., MEDTECH HOLDINGS, INC., and MEDTECH PRODUCTS, INC. Worked for Petitioner/Written Opinion and provided testimony at arbitration hearing Engaged by: Nixon Peabody Issues and key words: Advertising practices, trademark, consumer confusion, over the counter industry, pharmaceutical industry

May 2007 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA Case No.: C-06-02389 MMC (BZ) PETE LIVINGSTON Plaintiff against KEYA MORGAN, et al. Worked for Defendant/Written Opinion Engaged by: Ropers, Majeski, Kohn & Bentley Issues and key words: Lanham Act, copyright, packaging, labels, celebrity, and wine industry

September 2006 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK Case No.: 05 CIV 1290 JTH TAX, INC. d/b/a/ LIBERTY TAX SERVICE, Plaintiff against LIBERTY TAX & BUSINESS SERVICES, CORP. and LUIS FRAY Worked for Plaintiff/Written Opinion Engaged by: Emily Bass, Esq. Issues and key words: Lanham Act, trademark, advertising, branding, accounting industry, and tax industry

• May 2006
• UNITED STATES DISTRICT COURT
• NORTHERN DISTRICT OF CALIFORNIA, OAKLAND DIVISION
• Case No.: C 04-05248 SBA
• COSTELL N. AKRIE, Plaintiff
• against
• AVIS RENT A CAR SYSTEM, INC., McCANN-ERICKSON, USA, INC., and
• JOHN DOES 1-50
• Worked for Defendant/Written Opinion
• Engaged by: Ropers, Majeski, Kohn & Bentley
• Issues and key words: Lanham Act, copyright, music, advertising, and rental car industry

November 2005 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF OHIO Case No.: 3:04cv0242 NATIONWIDE BI-WEEKLY ADMINSTRATION, INC., and NATIONWIDE MORTGAGE PROTECTION, INC., and Daniel Lipsky, Sandra Lipsky, John Gregory, and Shari Gregory, Plaintiffs against HOME MORTGAGE SERVICES, INC., d/b/a Home Savings Program, Bi-weekly Mortgage Program, Mortgage Protection Services, and The Home Savings Program c/o Steven P. Lipsky, Registered Agent Worked for Plaintiff/Written Opinion and deposed Engaged by: Vorys, Sater, Seymour and Pease Issues and key words: Lanham Act, copyright, direct marketing, branding, advertising, financial services industry, and mortgage industry

November 2005 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK Index No.: 04 CV 1187 JONATHAN MANNION, Plaintiff against COORS BREWING COMPANY and CAROL H. WILLIAMS ADVERTISING, Defendants Worked for Plaintiff/Written Opinion and deposed Engaged by: Mary Dorman, Esq. Issues and key words: Lanham Act, copyright, advertising and beer industry

July 2005 SUPREME COURT OF THE STATE OF NEW YORK COUNTY OF NEW YORK Application of NEXTEL PARTNERS, INC. and NEXTEL PARTNERS OPERATING CORP, Petitioners against NEXTEL COMMUNICATIONS, INC and NEXTEL WIP CORP., Respondents Worked for Petitioner/Written Opinion Engaged by: Wachtell, Lipton, Rosen & Katz Issues and key words: Lanham Act, branding, trademark, consumer confusion, survey research, telecommunications industry

August 2005 INTERNATIONAL INSTITUTE FOR CONFLICT PREVENTION & RESOLUTION CPR No. G-05-33H Arbitration of NEXTEL PARTNERS, INC. and NEXTEL PARTNERS OPERATING CORP, Claimants against NEXTEL COMMUNICATIONS, INC and NEXTEL WIP CORP., Respondents Worked for Claimant/Written Opinion Engaged by: Wachtell, Lipton, Rosen & Katz Issues and key words: Lanham Act, branding, trademark, consumer confusion, media, survey research, telecommunications industry

April 2005 State of Florida Department of Health DOH Case No: 2005-00229 Medical Licensing Board Complaint versus Stephen Chiarello, MD, Defendant Worked for Defendant/Written Opinion Engaged by: Barr, Murman, Tonelli Issues and key words: Advertising, medical, medical practice, physician, prescriptions, and Botox

Affiliations

• American Marketing Association (Past President)
• Advertising Research Foundation (Past Chairman)
• Full Professor, Tenured, Pace University, Lubin School of Business, New York City

Qualifications

Rare combination of an expert who has both substantial experience as an accomplished and highly published academician and as a senior executive. Particular expertise related to intellectual property, consumer fraud, trade secrets, advertising/branding, Internet/eCommerce and direct marketing, contract disputes involving marketing issues, and market/survey research issues. Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies as well academic work at leading graduate schools of business. Called a branding guru and "consumer behavior expert" by the media and one of the best and brightest researchers. Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.

Awards & Honors

Professional Recognition:

Award Recipient from the US State Department: Requested to deliver lectures to business leaders of other countries on Branding in the New Media Environment Selected to attend Harvard University Annual AMA Doctoral Consortium Voted by Agency Magazine as one of the ten all stars’ in advertising research Current or Previous Editorial Review Boards: Marketing Management, Journal of Advertising Research, Journal of Internet Commerce, Journal of Consumer Marketing, Journal of Segmentation in Marketing Inducted into Beta Gamma Sigma National Honors Society Appointed AMA representative to U.S. Bureau of the Census for Census 2000 Former Chairman of the Board of the Advertising Research Foundation Former Member of the Board of Directors of the American Marketing Association and President, New York Chapter Winner of three Effie Awards for advertising effectiveness Appointed industry judge at Public Relations Society of America Silver Anvil Awards Served as faculty member for American Marketing Association’s Advanced School of Marketing Research Presenter at numerous proceedings and conferences to include American Psychological Association Consumer Psychology Division, Consumer Electronics Show, Comdex, American Marketing Association, Direct Marketing Association, Public Relations Society of America, Institute for Broadcasting and Technology, Pharmaceutical Marketing Research Association, Advertising Research Foundation

Publications

Publications During The Previous 10 Years

Refereed Articles

1. Kirk, Colleen, Chiagouris, Larry, Thomas, Jennifer, Lala, Vishal How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online: A Model for Predicting Consumer Attitudes and Intentions to Use Digital Information Products Journal of Advertising Research, 55(1), 2015 2. Chiagouris, Larry and Williams, Michelle, If We Build it will they Stay?: User Generated Content and Website Effectiveness Journal of Marketing Management, 2(3&4), 2014 3. Brusseau, James, Chiagouris, Larry, and Brusseau, Rocio Fernandez Corporate Social Responsibility: To Yourself Be True Journal of Global Business and Technology, Vol. 9, No. 1, 2013 4. Kirk, Colleen, Chiagouris, Larry, and Gopalakrishna, Pradeep Some People Just Want to Read: The Roles of Age, Interactivity, and Perceived Usefulness of Print in the Consumption of Digital Information Products Journal of Retailing and Consumer Services, Vol. 20, No. 1, 2012 5. Cole, Michael, Long Mary, Chiagouris, Larry, and Gopalakrishna, Pradeep Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms Journal of Internet Commerce, Vol. 10, No. 1, 2011 6. Chiagouris, Larry, Ray, Ipshita Customers on the Web are not all Created Equal: The Moderating Role of Internet Shopping Experience The International Review of Retail, Distribution and Consumer Research, Vol. 20, No. 2, 2010 7. Chiagouris, Larry, Lala, Vishal Beauty is in the Eye of the Tech Manager: How Technology Orientation and Interactive-Media Knowledge Can Drive (or Stall) Change Journal of Advertising Research, Vol. 49, No. 3, 2009 8. Lantieri, Tara, Chiagouris Larry Brand Trust in an Age Without Trust: Expert Opinions Journal of Consumer Marketing: Vol. 26, No. 2, 2009 9. Ray Ipshita, Chiagouris Larry Consumer Retention: Examining the Roles of Store Affect and Store Loyalty as Mediators in the Management of Retail Strategies Journal of Strategic Marketing: Vol. 17, No. 1, 2009 10. Chiagouris Larry, Long Mary, Plank Richard The Consumption of Online News: The Relationship of Attitudes Toward the Site and Credibility Journal of Internet Commerce: Vol. 7, No. 4, 2008 11. Moffit Timothy, Chiagouris Larry What Would Richard Branson Do? Marketing Management: May/Jun 2008 12. Chiagouris Larry, Ray Ipshita Saving the World with Cause Related Marketing Marketing Management: July/August 2007 13. Chiagouris Larry, Long Mary Will Your Online Retailing Be a Site for Sore Eyes Marketing Management: March/April 2007 14. Gonzalez Jose, Chiagouris Larry The Market Orientation of Internet Support Companies Journal of Internet Commerce: January 2007 15. Chiagouris Larry New Media Power Marketing Management: November/December 2006 16. Long Mary, Chiagouris Larry The Role of Credibility in Shaping Attitudes Toward Nonprofit Websites International Journal of Nonprofit and Voluntary Sector Marketing: August 2006 17. Johnson William, Chiagouris Larry So Happy Together (The Link Between Employee and Customer Satisfaction) Marketing Management: March/April 2006 18. Gonzalez Jose, Chiagouris Larry Internet Support Companies: The Impact of Marketing Orientation Journal of Internet Banking and Commerce: April 2006, Vol. 11, No. 1 19. Topol Martin, Chiagouris Larry To Dream the Impossible Dream (Customer Loyalty) Marketing Management: November/December 2005 20. Chiagouris Larry Non-Profit Brands Marketing Management: September/October 2005 21. Mohr Iris, Chiagouris Larry Get the Word Out (SPREADING WORD OF MOUTH) Marketing Management: July/August 2005 22. Chiagouris Larry, Mohr Iris An Evaluation of the Effectiveness of Internet Advertising Tools Journal of Internet Commerce: Volume 3, Number 3 2004 23. Chiagouris Larry, Wansley Brant How To Turn New Companies Into Large Companies at the Speed of Light Marketing Management: September/October 2003 24. Chiagouris Larry, Farinelli Jean Staying Safe in a Dangerous World (GLOBAL MARKETING ISSUES) Marketing Management: March/ April 2002; 11, 2 25. Chiagouris Larry, Wansley Brant Branding On The Internet Marketing Management: Summer 2000; 9, 2. 26. Chiagouris Larry, Middleman Ann Research For Ink: How To Get Opinion-Driving Publicity From Market Research Public Relations Quarterly: Winter 1998/1999: 43, 4 27. Plank Richard E., Chiagouris Larry Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors Journal of Marketing for Higher Education: Volume 8, Number 1 1997 28. Chiagouris Larry Advertising Decision Making In The Year 2020 Journal of Advertising Research: February/March 1990 29. Kahle Lynn R., Chiagouris Larry Values, Lifestyles and Psychographics. Mahwah, New Jersey: Lawrence Erlbaum Associates, Inc., Publishers, 1997 30. Chiagouris Larry, Mitchell Leeann E. The New Materialists Values, Lifestyles and Psychographics New Jersey: Lawrence Erlbaum Associates, Inc., Publishers, 1997

Trade Publications and Non-Refereed Articles

1. Chiagouris, L. & Kaplan, L.B. (2016). Uses of Survey Research in Damages Estimation. In N. Fannon & J. M. Dunitz (Eds.),The Comprehensive Guide to Economic Damages Vol. 1 (pp. 669-686). Portland, OR: BVR. 2. Chiagouris, Larry, The Secret is in the Data: Delivering What Customers Need & Desire The Robin Report, January 2012 3. West Douglas, Chiagouris Larry, Precourt Geoffrey Editorial: 50 Years of Advertising Research: What Have We Learned? Special 50th Anniversary Issue of the Journal of Advertising Research, March 2011 4. Chiagouris Larry, Verniere Alexis Marketing Functions on the Internet Wiley Encyclopedia of Marketing, December 2010 5. Chiagouris Larry Comparative Advertising Wiley Encyclopedia of Marketing, December 2010 6. Chiagouris Larry, Survey Research to Support Litigation HG Experts, 2009 7. Chiagouris Larry Viral Communications Kitchen & Bath Business, November 2006 8. Chiagouris Larry Nonprofits Can Take Cues from Biz World Marketing News, 6/15/2006, Vol. 40 Issue 12, p20 9. Chiagouris Larry, Nankin Conrad Strategic Plans Solidify Branding On Net Marketing News, 6/1/2004, Vol. 38 Issue 10, p28 10. Chiagouris Larry, Wansley Brant Teach Your Children Adweek: September 27, 1999 11. Chiagouris Larry Utility Companies’ of Market Research Quirk’s marketing research review: February 1999, Vol. XIII, No. 2 12. Chiagouris Larry Confessions of a Silver Anvil Judge Public Relations Strategist: Winter 1998 13. Chiagouris Larry Wall Street’s Wireless Influence Wireless Reviews: Dec 1, 1998; 15, 24 14. Chiagouris Larry Eight Steps To Improved Investor Relations Electrical World: September 1998, Vol.212, Iss. 9 15. Farinelli Jean, Chiagouris Larry Communicating Your Company’s Hidden Value IR Update: July 1998 16. Chiagouris Larry, Plank Richard Raising the Bar Electric Perspectives: March/April 1998 17. Chiagouris Larry, Plank Richard Marketing Research In The Utility Industry: The State of the Art American Gas: February 1998 18. Chiagouris Larry Hidden Value Index The Annual Report of the Global Public Network: November 15, 1997 19. Chiagouris Larry Marketing Encyclopedia. Illinois: NTC Business Books, 1996

Book: The Secret to Getting a Job After College: Marketing Tactics to Turn Degrees into Dollars, Brand New World Publishing: New York; June 2010 (first edition); March 2011 (second edition)

Education

Ph.D., Marketing and Buyer Behavior, The City University of New York M.Phil. Business, The City University of New York A.P.C., Marketing, New York University Stern School of Business M.B.A., - Industrial Psychology, Baruch Graduate School of Business, City University of New York B.S., - Economics, Magna Cum Laude, New York University Stern School of Business

Articles Published by BrandMarketing Services, Ltd. - Dr. Larry Chiagouris (Services Nationwide)